Just got back from the New North Social Media Breakfast or #nnsmb. Tara Fletcher (@tnfletch) and Tiffany Niederwerfer (@tifnie) spoke about how social media has worked and hasn’t worked for their organizations.
As a pr student engaged in social media.. the main points I got out of the breakfast were that content development and maintaining an online personality is key to being recognized online.
Some of what was said seemed like common sense things but I know some have trouble figuring out what that is. If you’re at an internship and tweeting for your organization… it’s not a good idea to tweet personal things. There has to be a line between work and play.
Part of the content development comes from your research about what is being talked about. Having an online presence and promoting meaningful two-way conversation with your public can be a cheap and easy way to build your base. It sounds like the only enemy to social media is time…
PR and marketing pros have a lot to do already which is why many of them are creating social media internships for students. In my opinion, many students like myself looked over opportunities in social media while searching for PR internships that involved creating press releases, pitching to the media, etc… BUT in social media.. you’d be working in the future of PR! Think about it in your search….
Tips from the pros? If you’re not already… create an online presence on Twitter and take part in conversations. You can follow conversations via Tweetchat. One I suggest for PR students is #journchat and #prstudchat. I’ve learned more from those conversations in the past couple weeks than I have in the past year of being on Twitter. Follow the decision makers in your industry to know what’s being talked about. Biggest reason to be online? You may not know it if you’re online.. you’ve been marketing and engaging in public relations for yourself already. According to a recent study, 45% of companies are researching applicants on social media resources! That number is growing by the second! Remember from what I’ve said before… if there’s any question about whether or not something is good to be in your online identity… probably shouldn’t put it up there in the first place.
This was just a taste of what they covered. More to come as I attend more events.
Thanks to @abbyweidert and everyone at @weidert for helping to put the breakfast together.